PUTTING YOUR WEB SITE ON TOP OF THE SEARCH ENGINES
Search Engine Optimization - Web Site Hosting & Design - Online Marketing
FREE SITE EVALUATION AND CONSULTATION
FREE SEARCH ENGINE RANKINGS REPORT
Each day over 340 million searches are run by people looking to find businesses like yours so they can purchase the products and services they need. This makes it more important than ever that your company web site be found at the top of the major search engines. While it is important to have an attractive web site that will keep your visitor's attention and sell your products or services, it is equally important that it is optimized for superior search engine positioning. Getting to the top of the search engines is not just about having a nice looking site or having it submitted to 1,000's of smaller search engines like some people may lead you to believe. Instead, it's about the overall job of improving how your site interacts with the major search engines, so that the audience you seek can find you. Our clients have regularly seen a 200-500% growth in traffic and sales from their web site due to the first class optimization services we provide for them.
Many business owners don't realize that it is imperative to consider SEO before you finish your web site. These companies pay thousands upon thousands of dollars to web designers to make them a great looking site that has all the latest bells and whistles and then wonder why no one can find their brand new site. Too many people tell us that their web site just sort of "sits there" or they wonder why, after spending all that money on a web site, it doesn't generate many sales. Generally it is because their web designer has no understanding of the search engine optimization process. Often companies wait until after their site is finished before bringing in a search engine optimizer and are subsequently shocked when told their brand new site needs to be completely redesigned in order to rank well on the search engines.
At Starship Internet Marketing Services, we can build your web site from the ground up or we can work with your existing web designer with the sole purpose of getting your site built to be what we refer to as "search engine friendly". Building a search engine friendly web site allows it to rank well in the search engines for the words and phrases that are most important to your business. We'll make sure your site looks great and has as many bells and whistles as necessary without sacrificing the search engine results you want to achieve.
Starship Internet Marketing Services will help you manage the entire search engine optimization process and will shape your online marketing message and your web site so they are search engine friendly. Due to the vast differences in web site size, complexity, design, and budgets, a successful SEO program requires a comprehensive and customized approach centered upon your site's unique characteristics and your business objectives. We will perform a thorough evaluation of your web site needs to determine the most effective optimization solutions for you.
We offer an assortment of SEO programs, web site design, online marketing, and web hosting services. Using our custom eleven-step process, you'll soon see your web site ranked at the top of the major search engines and directories and will have qualified new customers visiting your web site on a continual basis. We will work closely with you and your staff to select relevant and targeted words and phrases centered around the products and services you offer and then optimize your web site for those phrases in order to get you great rankings and increase your sales.
Contact us today for your FREE Evaluation and Consultation.
The Internet would be impossible to navigate without the aid of search engines. These indispensable internet tools include popular brands such as Google, Yahoo!, MSN, AOL, Ask Jeeves, and more. They allow us to quickly and easily find the things we are looking for on the World Wide Web.
So what exactly is search engine optimization? SEO is a highly detailed process of structuring the layout and content on each page of your web site in order to make your site "search engine friendly". This process significantly increases the chances of your web site being among the first to be seen when someone searches for the products and services your company is selling or promoting. The purpose of crafting a Search Engine Optimization and Marketing Program is to utilize the power of search engines, and the searching behavior of Internet users, to substantially increase your sales by increasing the number of visitors to your web site. The goal of our SEO program is to consistently have your web site placed among the top 30 sites in the returned list of search results for each of your company's most relevant search terms.
The SEO process is a complex discipline. If potential customers cannot find your site, they cannot buy your products or participate in your branding. The methods used by the search engines to establish a web sites relevancy to the term being searched for, involve a continually changing set of algorithms that vary from search engine to search engine. Starship Internet Marketing Services is your solution to getting your company web site in front of those potential customers across the Internet search engines.
To understand the importance of search engine optimization, consider the following:
As these points clearly demonstrate, if your web site has not been designed with the search engines in mind, your chances of being found by these potential clients plummet. Few people using a search engine will bother to look beyond the top 30 results before moving on or trying another search term. Having your entire web site optimized for and positioned at the top of the major search engines means a relatively small investment could dramatically raise your site traffic and sales.
Starship Internet Marketing Services has developed an eleven-step search engine optimization technique that gets our clients results. Each step is an integral part of the whole package geared towards making your website a great success.
Starship Internet Marketing Services has been creating Search Engine Optimization Programs for various clients since 1998. Our staff's professional background gives us a unique perspective when it comes to working on search engine optimization and promotion projects. Each of the members on our technical staff has a background working with Fortune 500 companies and is specialized in search engine optimization and web site design.
Starship's staff has been working with computers for
over 35 years combined. Our staff has worked with companies such as
IBM, American Express, Exxon, Pfizer, Revlon, The Port Authority of
NY/NJ, and the United Nations. The recommendations we have made combined
with the work we have performed have helped our clients substantially
increase their business. It is our policy to take the time to explain
the search engine optimization process in as much or little detail
as each client requires. Starship's technical team continues to educate
themselves in the field of search engine optimization keeping up with
the rapidly changing industry. We are constantly upgrading our skills
and knowledge of the search engine business to ensure our customers
receive the finest solutions and the best recommendations to achieve
their business objectives. We pride ourselves on our integrity and
our ability to get the job done. When optimizing a web site, Starship
only uses industry accepted "best practices" for our clients.
We do not use, or approve the use of, spamming techniques or other
frowned upon methods to get our clients listed in the search engines.
We know it is only through due diligence, patience, and careful planning
that you can be assured of consistent top search engine rankings.
Our search engine optimization programs are targeted primarily at the following search engines and directories, which together account for over 96% of all search engine traffic:
Here are the most recent comScore Media Metrix Search Engine Ratings of each of the major search engines. This will give you some idea of who the real players are in the Search Engine business and why you should focus on getting to the top of the 5 major search engines.
As a measure of your sites popularity, and to help determine your web sites relevancy to the term being searched for by someone using a search engine, most of the engines take into account the number of links on other web sites that point towards your site (incoming links). This is called Link Popularity and is one of the most important criteria in determining your web sites rankings on the search engines. The engines assume that the more incoming, relevant links you have pointing to your site, the more popular your site must be. As far as the search engines are concerned, if a site is popular it is likely also relevant.
Our link building programs ensure that your sites link popularity improves on an ongoing basis by acquiring relevant incoming links on other web sites with content similar or related to yours. This linking strategy also provides you with an additional stream of qualified traffic from these related sites. Our Link building program also entails requesting changes of your current links on other sites in order to enhance your site's relevancy to the search engines.
In addition, we have tools at our disposal that allow
us to see where your competition has links from other sites to their
own site. We use this information to get your site listed on the same
sites as they are and thus increasing your link popularity.
Paid inclusion is a method of submitting your pages to various search engines for a price. It DOES NOT guarantee you a top position in any search result. Your site must still be optimized for the search engines. The URL's submitted to the various Paid Inclusion services are subject to the same analysis and editorial rules as every other web page in each search engine. Paid Inclusion simply gets you indexed on the engines much faster (generally months quicker) than if you were to wait for them to find you on their own. If you elect to use Paid Inclusion we can help you determine which pages are good candidates for submission and we can handle the submissions for you.
Benefits of Paid Inclusion Programs
Pay-Per-Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) enables you to list your site at the top of the search engine results for a fee. It is an excellent way to quickly get your web site seen by a huge audience in a matter of days. The two biggest players in the PPC business are Google AdWords and Overture.
Advertising with a PPC search engine is a great way to immediately drive targeted traffic to your site because you only pay when a searcher clicks on your listing and connects to your site. You don't pay each time your site appears in the list, only for actual clicks on links to your site. Companies such as Overture and Google go further, by displaying your link across multiple search engine partners. The top 3 bidders on Overture are listed not only as the top on www.overture.com but, as the top 3 on other engines such as Yahoo!, Info Space, MSN, Ask Jeeves, AltaVista, and Netscape. Google's results are listed on AOL Search, Earthlink and more.
You list your web site by selecting targeted keywords that refer to your products or services. By determining which keywords produce the most sales you can determine which terms you are willing to pay for. For each keyword, you determine how much you are willing to spend. Costs vary depending upon how competitive your keywords are and can range between .05 to 5.00 or more per click. The higher you bid the higher you will appear in the search results. An account with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site.
If you elect to use any Pay-Per-Click program, we can help you manage
your Google and Overture accounts and help you determine the best keywords
to use and the best way to get maximum exposure for the least amount
of money while avoiding the potential pitfalls that are inherent in
the PPC model.
After we have put your SEO program into place it is vitally important
to continually monitor your sites visitors and your search engine rankings.
The following describes the monthly services we supply as part of our
programs in order to maintain your rankings.
ENGINE RANKINGS, TRACKING, AND REPORTING
Every day you'll have available at your convenience information such as:
All of this information is essential for the success of your site. By knowing which search engines are referring you the most visitors and which keywords are the most effective, it is possible to plan the future direction of the SEO program.
Starship Internet Marketing Services has flexible payment options that can fit the budgets and needs of any business large and small. Below are four payment structures we've used in the past.
1: FLAT FEE PRICING
This type of pricing structure limits your up front costs and requires us to deliver the rankings we promised in order for us to receive the remainder of our fee.
2: KEYWORD RANKINGS
With this pricing structure, payment is made monthly based on the actual rankings results of the agreed upon keywords in the top 5 major search engines that include:
3: UNIQUE VISITORS
For example (numbers and pricing are for example purposes only): If the initial payment to Starship were $2,000 and we agreed that for each unique visitor your site Starship would receive $1.00, no additional payment would need to be made to Starship until the 2,001 unique visitor comes to your site. We would need to discuss how to differentiate these visitors from your existing marketing campaigns. One way to do it would be to set up a new separate domain and use the unique visitors from that site alone.
4: MONTHLY PRICING
For additional information about our Search Engine Optimization services, please email us at SEO@StarshipComputer.com or visit us on the web at search.engine-optimization.com.
To speak to someone directly about our programs call 888-SEO-PROFESSIONALS.