(also known as Pay Per Ranking, Pay Per Placement or Pay Per
Position) enables you to list your site at the top of the
search engine results. The two biggest players in this arena
are Google AdWords and Yahoo Search Marketing (formerly Overture). Advertising with
a PPC search engine is a great way to drive targeted traffic
to your site because you only pay when a searcher clicks on
your listing and connects to your site. You don't pay each
time your site appears in the list, only for clicks directly
to your site. Companies such as Yahoo and Google go further,
by displaying your link across multiple engines.
You list your web site by selecting targeted keywords that
refer to your product or service. By determining which keywords
produce the most sales you can determine which terms you are
willing to pay for. For each keyword, you determine how much
you are willing to spend. Costs vary depending upon how competitive
your keywords are and can range between .05 to 5.00 or more
per click. The higher you bid the higher you will appear in
the search results. An account with a PPC search engine is
a great way to drive targeted traffic to your site because
you only pay for actual clicks to your site.
If you elect to use any Pay-Per-Click program, we can help
you manage the accounts and help you determine the best keywords
to use and the best way to get maximum exposure for the least
amount of money. Pay-Per-Click is an excellent way to get
your web site seen by a huge audience.
For more information about pay-per-click
programs, or to speak to a representative about any of
our SEO consulting
services, please call Starship Internet Marketing Services today
toll free at 888-SEO-PROFESSIONALS (888-736-7763) or click
here to email us.